Hewlitt Packard the Computer Is Personal Again

The founder of marketing theory, Philip Kotler said that " marketing is an art and a science ... to concenter and retain consumers, creating confidence amidst them that they are the highest value for the company ." But permit'due south say it easier. To engage in marketing is to acquaint some interesting people with the work of others, which makes anybody better off living in the stop.

Although, regardless of the severity of the definition, marketing looks only as an intermediary between those who make and those who purchase. But even in such a role, in that location are cases that definitely deserve an assessment of "worthy".

These, in my stance, include an advertising campaign nether the slogan " The Figurer Is Personal Again " ( The Computer Is Personal Again), which HP launched in 2006 with Goodby, Silverstein & Partners (GSP), an advertising bureau. The agile phase of the entrada has passed without affecting Russia, but its echoes (for example, this video with the participation of a luxurious Fergie ) still achieve us.

Its main element (past the way, for the start time in the history of big Information technology brands, such a large-scale campaign was focused mainly on the Internet) became ... hands . The very hands that do wonderful things, fix records , write music , embody fantastic literary worlds on newspaper and forcethe fantasy becomes virtually existent on the movie screen. And information technology's only our easily with you, with which nosotros create and realize our dreams every day.

But let's not talk almost high. In the era of the explosion of new media that make word of mouth the primary media of the 21st century, people no longer believe the snowfall-white smiles of TV stars dissemination from the screens about the wonderful charms of anything. And here the genius discovery of GSP creators was born - now we all have merely go more appreciative of the real talent and recognition that a person receives for his existent work.

In a series of video clips that were posted on a special site and went on TV in the U.s., Europe and Asia, people talked about their affairslike the singer Jay Z, the almost popular hymeneals apparel designer in America, Vera Wong, tennis thespian Serena Williams, writer Paolo Coelho, director Michel Gondry and others who quietly decide how our time looks, sounds and feels. And the trouble of a tired smile from the television screen was decided radically - the homo's caput in the rollers just doesn't get into the frame. In the foreground, as yous have already seen or guessed, are hands.

And i more thing that united all these celebrities - HP computers assist them build and live. And by the way, the participation of stars did not toll us millions of dollars - we can say that they were all shot "for love."

Merely the fun began after! And the scene this time was non the movie sets and special effects studios, but the homes of ordinary people around the world. One after the other, skits and imitations of the style and thought of ​​advertising The Calculator Is Personal Over again began to appear. A whole new motion was gaining momentum on YouTube: HP computers now "touted" Steve Jobs , Bill Gates and Keanu Reeves , who (the existent ones) certainly weren't paying annihilation. And with them - a lot of students eager for creativity . And here are the funniest videos: featuring George W. Bush and residents of the famous "black ghetto" Highland Park(yep, too "HP" :) in Detroit ... In fact, at that place are already dozens of these videos - you lot can easily find them via the links.

And you lot know what I mean in the end? Yeah, it's simply that it'south cool when you tin can only exist natural and do funny things to " attract and salve consumers " :)

Come to the HP corporate blog - HPort.ru

robertsonfrothed.blogspot.com

Source: https://sudonull.com/post/199390-The-computer-has-become-personal-again-Hewlett-Packard-Enterprise-Blog

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